Doing Business With People
Your branding should meet your client and represent you and your values to your audience. Stay focused; you know your business values.
How to transfer your values to your clients, to be sure you are talking the same language - the perfect match.
People are doing business with people.
People who share values with the business will most likely do business with those speaking their language; understand and supports the values that are meaningful to them.
Your business branding should be clear to your audience, and your values must be present in your branding.
Your branding should be the answer to a pain or a need.
It is not only about the cover of your business.
Your services, products, and content is the answer.
If there is no need or pain that you are answering, there is no gain.
Create and maintain a dialogue with your audience to offer new services and products. Ask them for directions.
Building trust takes time and requires work.
