Marketing Strategy and Business Planning
A business should have goals to achieve. Before taking any marketing actions or marketing strategy planning, business planning is a requirement.
The business owner should decide the path to sail the boat. Plan before you start.
It is only natural to dream. Your dreams should meet reality to be reality.
That is why you should have a business plan to lead you to the marketing strategy alongside it.
Act only after you know the goals, so you won’t find yourself investing without knowing your budget; without creating some planning for the cut of profits you are about to invest.
Keep the business balanced.
Take steps that will allow you to:
- Target correctly the audience
- The place to promote them
- The price they are willing to pay
- The value of your service/product
Remember: your service/product should meet the audience who need it. Your business goals should be reachable and measurable, not just making money.
Making money is a result of actions, not a goal by itself.
The path, goals, and the way to reach them should be clear as possible, yet flexible for changes in case needed.