Storytelling & Content Writing - Tell A Story
Content writing is not “only” content writing. It is a place for your business to communicate and engage with its audience- to provide value. Therefore, it is not surprising that content writing has become a significant part of the brand marketing language.
Branding is your road map, directing your business toward its goals. Marketing language has many layers in most cases. In Particular when there are more than one target audience and varied mediums.
- Website structure content.
- Articles for the website.
- Posts for social media (in most cases, require some adaptations from one media to another).
- Scripts and video content.
- Presentations.
- Print media such as business cards, brochures, etc.
- Landing pages and sale pages.
And I can assure you there are more.
Yet, there are some guidance rules; that apply in all mediums and any content.
- The power of knowledge: Sharing some of your professional knowledge marks you as an authority in your business field, and that strengthens your business branding.
- Keywords: Each field has significant keywords that should appear in your content so that search engines will prioritize your content.
- Visual language next to the marketing language: Even when the language is slightly different from one media to another, the visual language should tighten the connection to the brand and the brand differentiation.
- Precise language: The linguistic choices must be professionally accurate, without syntactic, linguistic, or misspelling errors.
- Storytelling: Exposure and sharing your narrative and identity; addressing your brand audience by interest, creativity, and identification.
- Interest: Regardless of the subject of your content. The writing should be fluent and create interest in the reader. Even technical content should generate interest and be readable and not too descriptive.
- Adaptive content: Adapt content and diverse versions for different mediums.
Observe your content, and analyze the content. Strive to increase the content volume that supports your business value and reduce the content that might do the opposite.
Precision is critical, the understanding that when it comes to a business audience; there is no: everyone. There is a specific audience, or there might be several audiences that your business addresses.
This insight is necessary.
When a business wishes to appeal to everyone- it is hard and almost impossible to create a differentiation for such a business.
Your resources are limited, and the adjustment required to adjust when you wish to appeal to everyone is limitless.
More poignant, a business that appeals to everyone appeals to no one!
Follow your Marketing Strategy and be flexible, but stay focused.
The seeking of the widest common to appeal to all audiences; necessarily means that it misses out on the relevant audiences along the way. Those whom the business seeks to have a dialog.
